In businesses across the country, many firms struggle with how to engage with customers, audiences, and different generations using the myriad forms of social media available. Whether it is Facebook “likes,” Instagram influencers, Tiktok videos, or anything else, using social media effectively can be confounding.
Hopeworks, like many other firms, faces the same struggles. Unlike many other firms, Hopeworks has found a fantastic solution -- right in our own Web Department. Hopeworks has hired Melendez Marketing -- a startup digital marketing agency run by one of Hopeworks web interns, Azaris Melendez.
“From the first pitch presentation to the scope of work, I knew that Melendez Marketing was a great choice” shares Dan Rhoton, Hopeworks Executive Director. “Azaris was able to present ideas and approaches for social media engagement and interaction that we simply had not thought of. In addition, his presentation and work samples were top-notch, clearly on par with his peers in the industry!”
Hopeworks is looking forward to a season of greater engagement, creativity, and results in our social media, all thanks to Azaris Melendez -- Hopeworks youth, web intern, and CEO of Melendez Marketing!
Below: Azaris Melendez, CEO of Melendez Marketing, talks about his business recently at Comcast’s Internet Essentials Summit
You wouldn’t buy a fleet of Ferraris and skip the driving lessons.But that’s exactly what many companies are doing with AI. They’re investing in powerful new tools—enterprise licenses for ChatGPT, intelligent CRMs, custom copilots—but leaving employees to figure them out on their own. The result? Missed potential, uneven adoption, and a workforce stuck doing work […]
“Our collaboration with Dell Technologies and NVIDIA isn’t just about technology; it’s about genuinely empowering people. Together, we aspire to scale our success and extend opportunities to every underserved community we reach.” -Dan Rhoton, CEO, Hopeworks Learn more by clicking here.
Hopeworks, a Camden-based social enterprise dedicated to empowering young adults, has received a $75,000 matching grant from The Foxwynd Foundation. This significant investment is earmarked to expand the organization’s successful Recode Your Future initiative in Philadelphia and Camden, creating more pathways to financial stability through trauma-informed technical training and job placement. This is the second consecutive grant […]
