Hopeworks Standouts Vie for Best Business Pitch During Rutgers-Camden Event

CAMDEN – As a young child, Kirah Boyd never saw herself earning a living by crocheting. 

“There was a friend I had in middle school who pulled out a crochet hook and some yarn,” Boyd said. “I was looking at her, like, ‘What are you doing?’”

But once Boyd picked up the same tools, she said she was, well, hooked. Roughly a decade later, she started her own business, Hooked On Kirah, which she said provides wearable art made using those tools, teaches crochet at senior centers and organizes events showcasing the pastime.

Then there’s Michaela Goins, who also had a moment that helped shape her career path. 

“One day, I wore one of my favorite sweaters, and everyone loved it,” Goins said. “They asked me if I sold them. I didn't, but (realized) I could.”

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December 1, 2025
Hopeworks Standouts Vie for Best Business Pitch During Rutgers-Camden Event

CAMDEN – As a young child, Kirah Boyd never saw herself earning a living by crocheting.  “There was a friend I had in middle school who pulled out a crochet hook and some yarn,” Boyd said. “I was looking at her, like, ‘What are you doing?’” But once Boyd picked up the same tools, she […]

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